My 7-step LinkedIn strategy for founders

I’ve worked with over 300 people.

CEOs, corporate leaders, founders, consultants and solopreneurs.

Different industries. Different ambitions. Yet the same challenge.

How do you build a LinkedIn presence that reflects who you truly are?

It took years of refinement, but I’ve developed a 7-step framework that helps CEOs and founders build an intentional presence, one that feels authentic and attracts the right people.

Step 1: Define your Core Purpose

Why do you do what you do?
Not the polished answer, the real one. The one that keeps you going when no one is watching.

Step 2: Your Values with Goals

Your success should feel like yours.
Not what the industry expects. Not what the market dictates.
When your values and goals align, growth feels natural, not forced.

Step 3: Your Unique Wisdom

Experience teaches. But wisdom?
Wisdom is what you choose to share from what you've lived.
And that’s what makes a brand unforgettable.

Step 4: Define your Key Objectives

What do you want to be known for?
Who needs to hear your voice?
Clarity here makes all the difference. It shapes your strategy and the impact you leave behind.

Step 5: Create your Content Pillars

Every post should serve a purpose.
Not just to be seen, but to be remembered.

Step 6: Set your Engagement Goals

An audience sees you. A community connects with you.
Which one are you building?

Step 7: Execution & Refinement

Presence isn’t built in a day.
It’s built in the moments you show up consistently, refine, and grow.

This isn’t just about LinkedIn.
It’s about building a presence with intention, one that holds weight beyond algorithms and trends.

Which step would you like me to dive deeper into? Reply back to this email.

I will talk about that in detail in my next email.

Tima