You're overcomplicating LinkedIn

Building a personal brand shouldn’t feel like punishment. But it can feel that way.

You’re showing up.
You’re posting.
You’re “doing everything right.”
But nothing’s moving.

That’s the trap of a Sisyphean brand strategy:

Effort without clarity.
Consistency without alignment.
Activity that feels like progress… but isn't.

Here’s how to break the cycle (without burning out or wasting more time):

1. Audit your brand foundation.

Ask yourself:
- What do I want to be known for?
- Is this showing clearly in the last 10 posts I’ve published?
- If someone scrolled my profile for 15 seconds, would they get it?

If the answer is no, start there.

2. Revisit your content lens.

Before you post, ask:
- Does this help, teach, or challenge my audience?
- Am I solving the real problem my ideal client is thinking about?

Use the HRC filter:
Help. Relevance. Credibility.
If your post doesn’t hit at least two out of three → rewrite it.

3. Track what’s working (and what’s not).

Don’t just create… review.

Each week, ask:
- Which post got the most DMs, not just likes?
- Which format performed best (text, video, carousel)?
- What felt right to share, and what felt forced?

This is where growth lives: in the data you’re ignoring.

4. Stop copying trends, start building themes.

Pick 2–3 brand themes and rotate through them.

Example:
- Industry insights (what you're seeing behind the curtain)
- Personal experience (lessons learned, decisions made)
- Client wins or audience value (case studies, how-tos)

This creates both structure and trust.

Great branding isn’t just about visibility. It’s about positioning.

Ask yourself:
- Am I seen as a voice of experience, or just another content creator?
- Do people associate my name with a problem I solve?

If the answer is unclear, it’s time to reposition.

You’re not burned out from effort.
You’re burned out from effort without traction.

Stop pushing. Start recalibrating.

Thank you for attending my masterclass. 🙃